Discover innovative marketing strategies to elevate your glamping site and attract more guests in 2025, even if you don’t have geodomes or other futuristic structures.
1. Identify your Unique Selling Proposition and Target Audience
Understanding what makes your site different is key to effectively reaching your target guests. Whether you offer a family-friendly glamping experience, romantic retreats or wellness getaways, focusing your marketing efforts on a specific audience can help you stand out. Even if you don’t have glamping domes yet, showcasing the unique charm of your existing structures — whether it’s a luxury tent, a cabin or a shepherd hut — can help you attract guests who are looking for something special.
Defining your unique selling proposition (USP) involves identifying what makes your glamping site different from others. Is it the breath-taking location, the level of service, or the unique activities you offer? Highlight these elements in all your communications to create a clear, compelling message that resonates with your target audience.
2. Enhance your website to reflect the guest experience
Your website should reflect the unique experience guests will have, no matter what type of glamping accommodation you offer. Highlight what sets your site apart, from the beautiful surroundings to the luxury elements of your current structures. If you’re considering adding geodomes or other unique glamping structures in the future, use your website to tease these potential upgrades and generate excitement among guests.
Ensure your website is user-friendly, visually appealing and mobile friendly. High-quality images, virtual tours and detailed descriptions can significantly enhance the user experience, making potential guests more likely to book. Additionally, integrating an easy-to-use booking system can streamline the process, simplifying the guest experience and boost bookings.
3. Utilise social media to highlight your unique offerings
Social media is a great way to connect with potential guests and show off your unique glamping structures. Share photos and stories that highlight the distinctive features of your current accommodation. Whether you’re offering a romantic getaway, a family-friendly retreat or a nature-based experience, engaging visuals on Instagram, Facebook or even little videos on TikTok can help attract the right audience. And, if you’re planning to add geodomes or other new structures, be sure to update your followers and create excitement.
Use platforms like Instagram or Facebook to create visually appealing content that showcases your site’s unique features. Use hashtags, join groups and encourage guests to share their own experiences to broaden your reach. Regularly posting updates, behind-the-scenes content and guest testimonials can keep your audience engaged and interested.
4. Create special packages and themed experiences
While geodomes or other glamping domes might not be part of your offerings yet, you can still differentiate your site with special packages or experiences. Offer themed retreats, such as a stargazing weekend or eco-friendly getaway, which cater to specific guest interests. These unique experiences can drive bookings even without the addition of new structures and as you plan future upgrades, you can highlight those in your promotions.
Consider seasonal packages, holiday specials or collaborations with local businesses to create unique and attractive offers. Tailoring these packages to different guest segments, such as families, couples or adventure seekers, can help you cater to diverse preferences and increase your appeal.
5. Build a strong brand and encourage referrals
Creating a memorable experience that resonates with your guests is essential for long-term success. Whether you’re offering luxury glamping tents, cabins, or family-friendly glamping experiences, ensure that guests feel connected to the experience. Happy visitors will not only return but will also refer friends and family to your site. As you plan to expand your accommodation with glamping domes or other unique structures, your loyal guests will help spread the word, especially if they see the new offerings as part of their ongoing experience with your site.
Considering adding a new glamping structure to your site? Whether its for glamping, events, dining, yoga or full retreats with Trudomes you can create space anywhere.
